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Logos Grow Alongside Their Stories

For the past three years, any promotional material about the Morigan adventure has been referred to as a trilogy. Its final form, however, due to story structure and word count, it is required to be a tetralogy. Does this negate all the previous promotional activity, media and artwork that is branded as a trilogy? Not at all. Like any writing process, it's an evolution of creativity. And that is true of any material that is produced along the way. In fact, I'd rather see an evolution of the material at the expense of brand consistency than preserve an initial consistent logo or theme for all the material that can be more readily identifiable. Therefore, while the branding and titling are no longer consistent with the books' initial media production that has been created along the way, its changes are not only necessary but a testament to both the creative process and the refinement and cultivation of storytelling.


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